Sunday, June 2, 2013

What Is "Fat Pockets" ?

Some people will read that blog post title and automatically try to correct my grammar ... "Josh, it should be what are fat pockets."

No, no it shouldn't.  It is written correctly.

Fat Pockets is the name of the restaurant Karen and I want to open up eventually.  Josh Jr (our oldest son) wants to be a chef, so it will give him that opportunity.  Don't be quick to judge the name choice as bad for business.  Allow me to explain the thought process here and then you be the judge.

First, a few things you need to know conceptually about Fat Pockets:
 - It will be based in a college town, preferably within walking distance from campus housing.
 - It will only be open from 8:00pm until 4:00am.
            (Yes, you read the am and pm right there).
 - It will serve terribly unhealthy, but decidedly delicious snacky foods.  In fact there will be virtually nothing 'good for you' on the menu.
 - Our slogan / advertising will be based on the phrase
"I can get as fat as I want"

Now ... think about the college experience.  Think about the late night studying or paper-writing that goes on, virtually every day.  Think about the food cravings that you have at that time of the evening.  Now, ask yourself, where do you go to fill those cravings?  The 24-hour convenience store?  Wal-Mart?  Try to beat the clock at a fast-food restaurant?

But how convenient would it be to know that you don't have to rush somewhere for that late night snack?  How nice would it be to just have a plate of cheese and crackers and pepperoni?  Or deep-fried whatever-you-can-think-of?

So what would you like to see on the menu?  Because the dish will likely be named after you (or, if you prefer, after someone that you can't stand) if you are the first to suggest it being on our menu.  Comment below or on the Facebook post of this blog and you can stake your claim to naming rights!

Song Of The Day:
This post has been in draft mode for a long time, just waiting for the right time.  Our good friends, the Amsdens (Kevin and Amy), are the inspiration for this restaurant idea.  Amy always joked about food that we eat too late at night going straight to our 'fat pockets.'  Then, on our Spring Break vacation with their family, their middle son, Derek, told me at one point "I can get as fat as I want."  Since that moment I have been thinking about this post.  Recently, Amy messaged me on Facebook with the song "I'll Be There" by the Escape Club.
What a perfect tie in for this post!  Not only will the Amsden family have to be there when Fat Pockets opens up, but college kids will be saying that to each other when planning to meet at our restaurant for a very late night snack!


No comments:

Post a Comment